Social media has been with us for more than a decade now but it’s amazing how people still seem unsure how to use this medium when it comes to business.
The watchword is to engage, but you should always be natural and this does not mean you can’t be clever as well.
It has been said time and again but social media is about being sociable, about telling someone something they may not have known and about striking up conversations with like-minded people.
It’s wrong to say that is isn’t a tool to sell, but that shouldn’t be your primary motive. Just as the best form of advertising is entertaining and memorable, so should you be on your feeds
So if you want to do your own social media (and many businesses do) get to grips with hashtags, and how to gain the attention of someone who could be a customer or a client. Be bold with blogs, use video well and let your live links sing.
Like all things in life, it may look like a seamless and natural process but behind it there is a great deal of hard work and experience. You are publishing your brand to the world and every time you post people will be making up their mind about you and what you offer.
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