So many things in common, so many things that keep them apart.
That’s writing for different channels in a nutshell and it is why getting the tone and feel of words, those basic building blocks of any communication to an audience is both tricky and vital.
In the pre-digital world the task was a lot easier. To be honest channels hadn’t really been invented because there were a finite number of ways in which you could speak to fellow businesses or customers.
If the words weren’t in print, they weren’t being read.
Fast forward to just 10 years ago and not a lot changed. The web was growing but still adapting and both Twitter and Facebook had only just gone global. They were barely for the public let alone business.
And today. Wow. You’d better mind your Ps and Qs. Every letter of every word counts but as you saddle up and prepare to speak to your audience don’t forget it's horses for courses.
Assuming your message is agreed, deciding who your audience is across the various channels and how to speak to them is vital.
You wouldn’t send a thoroughbred to Ascot for the Derby and next day off to Great Yarmouth to win £100.
So treat your channels separately. If Twitter is good for your B2B message and Facebook for the more customer focused audience then make sure the message matches. Young people all over Instagram? If they form part of your audience then that’s the channel for you with the youth message.
And don’t forget good old print. It’s still there - just - and requires as much care and attention.
Then there are hashtags? Oh don’t get me started....
For more details contact Darren Isted
email darren@Spitfirepr.com or call 07539782979.
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