Exhausted by the VW saga?
Well take a moment to think just how much sleep the marketing and PR team in Wolfsburg have had since the story of the dodgy emissions broke.
It’s a tale that the media worldwide simply love. A global brand that can’t put a foot wrong, with a consistently high Buzz score showing a real positive perception among the public.
And then it turns out that in the US, for sure, they’ve been cooking the books.
Not only does it have trust implications for customers, but there are also big financial issues and even worse, health questions that now have to be answered about the diesel fumes that have been pumped out of the back of these previously trustworthy and reliable motors.
Of course VW is a monster global brand. But what if your small business suddenly came up against such negative publicity? How would you handle it?
For VW it now has to be all about fact. Keep the media and the public fully informed on all that is going on but make sure that ‘economic with the truth’ is a phrase that can’t be levelled at the current response. There’s more than enough bad news out there already.
And because of that now really is the time to clean the stables. The ‘resignation’ of chief executive Martin Winterkorn is a first step but the last thing VW needs is for more ‘revelations’.
The media have the taste for this story and they won’t stop if there is more to tell. So get all the facts out there, good or bad, and put in the hard work that has made this brand so trustworthy to make it strong again.
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But it was only a joke.
How many times have you heard that along with the rustle of tumbleweed and the thud of the penny dropping?
Social media is all about engagement, that’s becoming a given now but engaging doesn’t always have to mean funny and funny doesn’t always have to mean good taste.
People like things to be lighthearted when called for but there is a time and a place. Take the recent London Fire Brigade tweet for instance when following a restaurant blaze in Shoreditch the station manager tweeted that ‘thankfully no hipsters were injured.’
With people pointing to lost livelihoods on the site of the Dinerama street food market, along with the reference to the ‘hipsters’ it’s clear that a little thought should have been taken.
Make ‘em laugh and keep it fun when you can, it always makes life better. But when there is any element of seriousness about the subject think again, and again if need be, before pressing send.
For full details of social media courses for business and how SpitfirePR can handle your marketing and social media accounts email firstname.lastname@example.org or call 07539782979.
Just a week to go until I get on my bike and now 35 miles is beginning to look a little daunting.
Who hasn’t had their eyes glaze over when friends post cycle routes on Facebook showing Sunday jaunts of 50 or even 100 mile round trips to sample tea and cake in Suffolk and still sprint home for a PB?
On Saturday I am hoping to complete the 35 miles from Stevenage FC to Cambridge FC having never ridden more than a total of 10 miles in my entire life.
To give me some confidence the stars at Odyssey Gym in Knebworth have set me up a three week crash (not even a pun) course to get my legs and backside adjusted to sitting in the saddle for quite some time. Using a bike with the technogym key, a rowing machine and then a Wattbike for free cycling it has started to make sense and while the 35 miles, in aid of the Stevenage Ladies FC and their tenancy at Codicote FC will still be a long way for me, it is made worse by the fact I will almost certainly do it on a mountain bike!
Should you be inclined to support me, and £1 at a time is fine, then please follow the link, and there’s a bottle of fizz for the person who get closest to my actual finish time so make those predictions!
And if you feel like turning over a new fitness leaf then get on your bike and get down to Odyssey Gym.
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