If the festive season is almost with us, that means our next thoughts will be turning to 2017.
What will it hold for my business? How will we keep the customers we have and get even more?
Rather than ploughing on with the same approach, how about marketing what you offer, and telling people just how good your service is.
It’s simple and effective. Make 2017 the year that you actually reach out to customers both present and future and make an irresistible offer to them. And what about customers past? Well with a clear marketing strategy even they will come back and use your services once again.
If you choose the social media routes you need to think through what you are doing and be clever. That does not mean that every tweet or Facebook post should be a shameless plug. Just engage with people and pledge to make 2017 the year that you strike up a conversation with your locality and that ensure that everyone understands how good you are at what you do.
Like all things in life, for those that do it well it may look like a seamless and natural process but behind it there is a great deal of hard work and experience. You are publishing your brand to the world and every time you post people will be making up their mind about you and what you offer.
For full details of social media courses and social media support email firstname.lastname@example.org or call 07539 782979.
Here at SpitfirePR we are often asked by potential clients how can we promote our business?
The ways to reach customers are of course many and varied. But one area which is often overlooked is the power of the word and good copy.
Think about it, what better way is there to describe exactly why customers should use your business than with crisp and interesting copy which makes the reader want to find out more.
Blogs are of course great for doing this.
They give businesses the chance to describe their key USP and also allow a little personality to come into play as well. Very often people buy from people, and if you can show what the ethos is behind your business then a little can go a long way.
So you’re ready to write, what do you say?
The obvious answer is to write from experience.
1.What is your area of expertise? Whatever business you are in you have a knowledge which is of value to clients and customers. Be proud to tell them what you know.
2.Why do people contact you? What questions are you asked by customers and what information would be of use to them.
3.What are the current trends in your industry? You live your business, as an insider you are perfectly placed to determine what the new trends are and what people should be aware of.
4.What are you promoting at the moment? It’s not the hard sell but you are marketing yourself, there’s no harm in telling your customers about your latest offer, after all you believe in what you do, so should they.
For help with marketing or blog writing email email@example.com or call 07539782979.
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