Don’t say it too loudly but the longest day is over, the nights are drawing in and Christmas is coming...oh yes it is.
And just like a pantomime baddie we are here to ask If as an independent business without big budgets and the push from head office you have any plans to make the most of the festive season? Don’t forget in the blink of an eye it will be behind you.
Before you tackle your Christmas marketing head on it may be worth taking a look at some of the 12 'myths' of Christmas marketing which featured in an OMD survey last year.
Among the key myths is the assumption that millennials do the massive bulk of festive shopping online. Instead a whopping 51 per cent of 16- to 24-year-olds expressed a preference for Christmas gift shopping with other people. The research underlined that Christmas TV ads that premiere in the first week of November enjoy a "love" peak in mid-November, but fatigue by mid-December.
Among other myths that are touched on by the research are that Black Friday is the new key time for gift buying and that people are buying fewer gifts for fewer people.
Another supposed myth is that consumers upgrade their groceries at Christmas time, when in fact people shop at more supermarkets in December (2.8 per week) than November (2.3 per week). Indeed a staggering 25% said they would show less brand loyalty at this time.
And it isn’t too late to get a plan in action for your business at Christmas and with SpitfirePR we have a wide experience of promoting a host of clients over the festive period across a wide range of specialisms.
To have a coffee and a chat now about your plans for a cost effective and rewarding Christmas campaign call 07539 782979 or email firstname.lastname@example.org
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