There isn’t a secret recipe to finding a good marketing campaign. Very often it may be the result of a flash of inspiration or long hours of hard work before a brilliant idea emerges.
I’m not sure which course was followed by I heart Hitchin Bag (to be found on Twitter on @HitchinBag) but I have to salute this brilliant idea.
Born out of the need of Wilshere-Dacre Junior Academy to raise funds to repair a clock tower, the campaign which has been a hit on social media and has already hit the local press has centred on the production of an I heart Hitchin Bag which is seen and sold at many outlets and places around the town.
Of course the hashtag #IloveHitchinBag has been used extensively and has even promoted a contest where bag users are encouraged to post or tweet photos of their bags as far afield as they can. So far they have been involved with social media conversations from a number of events including @cleanuphitchin and @WalsworthFest and with a town as sociable as Hitchin there will clearly be more to come.
So for PTA members scratching their heads for a fundraiser and a profile raiser for their school, think past the usual raffle and you may get a very pleasant surprise.
Looking for a social media or PR solution? Contact Darren Isted at SpitfirePR on 07539 782979 or email firstname.lastname@example.org
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