Big names are in trouble yet again - and either struggling to survive or going to the wall.
Having had Toys R Us and Prezzo all but wave the white flag last week, today it was New Look looking to make major cuts to stay in the game while NME, that magazine beloved of angst ridden teens and those wanting to find out all that’s hot in the music industry, has announced it is to cease its print edition.
Tough times? Yes of course.
The end of retail and publishing? No of course not.
It’s a combination of the impact of the web and the current state of the economy which should be causing all businesses to take a long hard look at the way they operate.
Those that haven’t already made changes, either drastic or subtle, will now be falling by the wayside.
Web retailers are forcing the pace for the high street and it’s all areas which are feeling it - just look at the number of our banks which are closing their offices and moving away from bricks and mortar.
Our sister magazines as part of Hashtag Digital Media have already profited from the switch and seen readership skyrocket as print proves costly and cumbersome.
But among the doom and gloom there are still many constants out there. And prime among these is telling people just how good your business is.
Marketing may have many new opportunities but the basics of getting in front of your audience (or your potential audience) remain the same.
What’s your story? Why should I buy your product? How do you speak to your customers? All questions which featured high on the list in the good old days - and guess what, in these web times they are still just as valid.
So make your marketing a top priority, and contact SpitfirePR on 07539782979 or firstname.lastname@example.org
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