Good Marketing is crucial because people buy from people

Just what is it about buying and selling a used car that makes the heart sink?

When selling there are always suspicions about the motives of the buyer. Will they try to knock me down on price? Will they find faults I didn’t even know exist? Will they simply drive off in the car and steal it?

Of course when buying there are the same suspicions. There’s the fear that clearly the car is overpriced. What is wrong with it to want them to get shot of it? And of course do they even own what could turn out to be a cut and shut?

Imagine if that was the stomach churning reality every time someone bought your product or every time you went to make a purchase? Of course it isn’t and the reason why is because businesses market both their own products but also their own reputation to make sure that they can be trusted.

How do they do this? Well along with making sure that a product is fit for purpose, there’s the old adage that people buy from people.

With a well recognised, well marketed brand customers know exactly what they are getting and will go into any transaction confident that they are making a value for money purchase. Brand values can be underlined in a number of ways, perhaps the simplest and most current is the engagement that is offered by social media.

Using platforms such as Twitter, Facebook and Instagram the personality of a business can really come across in a powerful way. Bonds of trust are already made before the customer makes a purchase and does so with confidence.

And even better than helping to make a purchase, social media comes into its own when it builds an army of satisfied ambassadors who are willing to promote your brand to a new generation of customers.

SpitfirePR maintains social media accounts for clients and also offers training sessions for businesses wanting to develop their own feeds.

To find out more email darren@spitfirepr.com or call Darren Isted on 07539 782979.