I'm a big fan of music and also of marketing and at the moment the two passions combine with the electro-synth band Chvrches.
Of course the Scottish band are in no way a massive over hyped product on billboards across the country, far from it. But in their name they do pose an interesting question about marketing and the use of social media and the web.
Before you hear a note of their music of course the 'v' in the name is a talking point. Apparently it was added partly as a Roman U and partly to distinguish the band from the more mainstream word and from any religious connotations.
It isn't exactly clear whether the full implication of this was considered but of course now anyone who keys in Chvrches will get straight to the band. Try it yourself and then try the word churches and you will see how effective it is.
Such a subtle twist on any name or product could have far reaching possibilities.
You can of course look at it from the other end of the spectrum. What happens when you mistakenly title a product and people can't find you? One of the most common examples of this is among those who have a weak grasp of grammar and who misspell something they are selling on sites such as eBay.
It can be quite fatal if your product simply can't be found although there are already enterprising sites around that help you find these lame ducks. FatFingers for instance is a site that will take the product you're after and search for variants of the spelling. If you can find an Aple eyefone in good condition and spelt that way it might just be a bargain!
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