“But I’m really not sure that social media is going to be of benefit to my business.”
If you say this to us please be prepared to look away as we will be rolling our eyes and letting out a deep, deep sigh.
“Well it’s ok for teenagers but they simply aren’t our target audience.”
Gritted teeth from us, grin as if we have trapped wind, and a polite nod.
“I’m sure at some point in the future we can justify some budget so we can use it to promote our services.”
And so goes another one of ‘those’ conversations with business owners.
Of course we realise that you have to be comfortable with any marketing campaign which is undertaken, but recent research has underlined just how dominant social media is in people’s lives.
It may not be a major surprise but even for the younger age group the figure is remarkable. 99% of those aged 16-24 use social media every week. Want to hear that again? 99%.
And averaged out across the entire population (including those who are 65+) a remarkable 64% of the population use it. More than 6 in 10 of YOUR customers are using this easily accessible and free to use tool.
Facebook is the most popular but other platforms such as Pinterest, Instagram and Linkedin are catching up fast.
We are in a digital world where communication is social and marketing simply must reflect that now.
It’s new, exciting and scary in equal measure for the businesses that we help but we pride ourselves on developing well worked campaigns and sustaining interesting and engaging feeds that help to promote your brand to a wide audience.
To find out more contact firstname.lastname@example.org or call 07539782979.
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