When I run training sessions for businesses new to social media I am often asked is there a word or phrase that sums up how we should approach these tools?
For those who are nervously about to open up accounts on Twitter, Facebook, Instagram or one of the other platforms I always say that there is one reassuringly simple marketing message to remember.
When you are involved in property you are always told the phrase that pays is location, location, location.
Well it’s little different with social media marketing as here you just have to keep in mind target, target, target.
Social media is not random.You should target your message and make sure that you target your audience as well.
Of course an account can be chatty, conversational, informative and all of the above. But it must at all times be aimed at your target market with a message that is aimed at those who would be customers or ambassadors for your brand. This is where groups, hashtags, lists and all those other terrifying phrases will help to send a message direct to your customers in a way that no other medium can target at the moment.
One very popular brand of the moment told us that ‘life is random.’
While that may be arguable, it’s clear that social media marketing is anything but. Make life targeted and the benefits will become all too clear.
SpitfirePR hosts sessions for businesses and individuals on running social media accounts and campaigns.
For further information email firstname.lastname@example.org or call 07539782979.
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