the importance of building up a network

You can ask 10 experts what is the secret of good business and be sure that you will get at least 11 different and valid answers.

But while there are many parts that make up the whole of a complete business, it’s true to say that there is one thing that is an absolute must - and that is networking.

Whether we go to a formal networking group aimed at those who are trying to spread their area of influence, or even if it is informal and selling done among friends, much depends on our ability to make and maintain contacts.

In a previous blog I wrote how people buy from people. The truth of this is only reinforced when you can meet fellow business people and impress upon them the services that you offer and the need they have of your talents.

There are plenty of opportunities to network. Just today I accepted a kind invitation to pop along to BNI Blaze (Hitchin). The networking itself will of course be a very personal affair but the introduction was ironically made digitally following a #hertshour session.

This only serves to underline that networking can now be done in many ways and using many mediums. The only common denominator is that your skills and your personality must be able to shine through.

For help getting the right marketing message for your business email darren@spitfirepr.com or call 07539 782979.