There won't be a football warning about this blog because it's a lesson in the staying power of Twitter, not how to play the beautiful game.
But I will use the F-word because times have certainly changed and social media has certainly helped to alter how we watch and interact with big footballing occasions.
Indeed we may have just lived through a 'Where were you' moment with the 7-1 thrashing of Brazil by Germany. While for football fans this was akin to the invention of the wheel, it should also have registered among those not in love with the concept of 11 on 11. At a stroke it broke records, becoming the most tweeted sporting event with almost 36 million tweets. More tellingly it showed that not only was Twitter the vehicle that football fans wanted to use to express their amazement, they did it over a long period of time.
While some may lament limited attention spans of technology users, this game just grew and grew on social media. Indeed the major spike was reserved for the fifth German goal at around the 30 minute mark, and there was still time for second half surges as the Germans scored twice more, that's constant engagement over a two hour period.
So while we all may remember where we were when we saw Gazza's tears or even the win in 1966 (for those of a certain age) the future question may be just who did you retweet when England won the World Cup for a second time, assuming Twitter lasts that long of course!
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