Here comes the summer and it’s amazing how frequently potential clients come to us with the opening gambit “It’s too late to run a campaign now and even if we did, there would be no point, everyone is out and about.”
Well we certainly don’t support last-minute thinking when it comes to attracting customers, but there are times when quick creative ideas can lead to a crisp and well executed promotion that can beat time constraints.
The key here though is the sigh and shrug from clients who point to the impending school holidays and say their audience just won’t be there. No, no and no.
It’s true that people will be out and about hopefully enjoying some good weather and this should give you three considerations.
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