How difficult can the hashtag be?
Well clearly for some it can still be either a little confusing or something that can be just too hard to resist.
The key message if you are hoping to either generate your own hashtag or to jump on the back of a trending hashtag (ie one proving very popular at the time) is to check what the meaning is behind it.
If you think you have generated your own hashtag (and like many things in life few are unique) then do some research. See if it has been used before and if so what the meaning was.
If you are satisfied it is new or it has neutral connotations at best then go for it and put it to the forefront of your marketing on social media.
If you spot a trending hashtag then check, check, check. Why is it popular? What issue or business has it been set up to highlight or promote and do you want to be associated with it or with the message. You might also ask is it right to to actually try and trade off the back of a hashtag which has been set up to highlight what will often be a serious issue.
In my next blog post I will show you some examples of where businesses simply haven’t thought about the connotations of the hashtag they have associated with or have clearly associated their brand to a hashtag without knowing the issue it was promoting - with disastrous consequences.
They didn't do their research or check, check, check.
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