If you have a good rummage at the news you will unearth an interesting debate in which it is claimed rubbers should be banned from schools.
Yes the humble eraser is in line for the axe according to some who even claim that it is an ‘instrument of the devil,’ because it creates a ‘culture of shame’ about error.
The first reaction to this is to laugh it off as yet another academic spat and one which has achieved its purpose of making some headlines. But at second glance there just may be something in this.
We all make errors. Every day of our lives we make the wrong call whether it is forgetting something, carrying out an action that is wrong or simply coming across something we don’t understand and fail by having a go.
For those who use technology either for fun or in their work lives then there is an almost daily battle to remember those quick keys, get to grips with the latest software or just try something new and use good old fashioned trial and error to work it out.
For many businesses that is where they are as they stand on the verge of a marketing strategy that will take them into new and uncharted areas.
The mystery of social media and engaging digitally coupled with a disbelief that they could be making headlines for all the right reasons means there is fear of the new.
Perhaps the safety of the metaphorical eraser is something we should all shun and instead we should look for that new challenge.
Marketing, just like the trials of everyday life, can sometimes ask the difficult questions but when the right answers are found they can provide the ultimate fulfillment.
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