So there goes another General Election and what lessons have there been from the frantic battle that has played out in print, online and over the airwaves?
When it comes to marketing you can be sure that all the major parties (and ever increasingly the minor parties) have upped their game over the past few decades.
Kissing babies and wearing rosettes seemed to be the extent of the strategy in days gone by, now of course we have hashtags, youtube channels and an assortment of non politicians who are courted because their reach and followers make the marketing teams dribble.
Perhaps that’s because these are all defensive campaigns, politics might not be a popularity contest after all, just an attempt to be the least worst. It’s the football equivalent of parking the bus to get the right result. Forget about the aesthetics of the match and the quality of the message. Get in, get out and get the result you need.
When it comes to business think how lucrative a good marketing campaign can be if you actually have a positive message? If people actually care for your product in the first place and they are ambassadors for what you offer then with a sound marketing mix the options are limitless. Before long the public will be voting in their droves, voting with their feet to buy your product or service.
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