With 25 years in the media industry across a range of platforms such as TV, radio and print we know what makes a great story.
We also know how the media operates and the occasions when you either want to be on the front page or when you want the cameras to be turned off.
Our media training will give you confidence to deal with journalists when you want to tell a great story and when you also have to deal with a negative enquiry.
1. What makes a story?
We will show you what journalists look for in a story and make sure you don't waste any time trying to promote something that may not be of interest.
2. Identify key platforms
You may have a great story but it may suit a certain type of media. We will target specific areas to make sure your message hits the target audience.
3. Want to write your own release?
Don't tell the journos but words aren't that scary. We will show you what to include, what to leave out and how to grab the attention of those who see hundreds of press releases every day.
4. How to handle the bad news
No comment doesn't mean that the issue will go away. We will show you how to handle the media when you have to deal with a negative story.
5. Are they trying to trick me?
Whether you are in front of a camera or microphone or a journalist is scribbling down your every word it can be a frightening experience. They may of course be about to give you some invaluable PR so we will show you how to enjoy the process, be relaxed in front of the media and make the most of what should be a great opportunity.